Mahindra Roxor Online, Offroad Style!

4×4 meets UX Design

Not everything for OFFROADINGVIDEOS.NET is about getting dirty, tearing up trails, and showing off your torque. Sometimes it’s neat, nerdy, responsive and full of cutting edge code.

“Build Your Own Roxor”

While editing a press release for a Mahindra story a few weeks back, I stumbled on their official Roxor website and browsed around. Quickly, I noticed the “Build Your Roxor” feature.

www.roxoroffroad.com

It’s almost like playing a 4D video game while designing your dream Roxor at the same time. Being the 34-year-old man-child that I am, the builder was used for entertainment purposes far before any real work resumed.

Mahindra Roxor Offroad’s Online Builder In Action!

However, I recorded the foolery and fun had by my son and me, then edited it all together with some tunes for OFFROADINGVIDEOS.NET.

COMPANY DETAILS

Company	Mahindra
Website	www.mahindraautomotivena.com
Connect
Contact	Contact
Phone	(248) 268-6600
Address	275 Rex Blvd
	Auburn Hills, Michigan 48326

ABOUT Mahindra^®

Building on their expertise in the steel industry, the Mahindra brothers began manufacturing Willys Jeeps in India in 1947. By 1969, the company started exporting utility vehicles and spare parts, then created a tractor division in 1982. In 2013, the Mahindra North American Technical Center (MNATC) was founded, and in 2017 MNATC significantly expanded its capabilities and renamed itself Mahindra Automotive North America (MANA).

Spanning 400,000 sq ft across Metro Detroit, Mahindra Automotive North America is now the first automotive OEM to set up manufacturing in Southeast Michigan in more than twenty-five years. An elite design and engineering facility newly outfitted for large-scale automotive manufacturing and assembly, MANA employs over 300 automotive professionals, all with the common goal of putting Mahindra vehicles to work on (and off) North American roads.

COMPANY VIDEO